01
Preserve the why
Keep evidence, assumptions and strategic choices attached to the initiatives they create.
Connected strategy and roadmapping
Turn scattered strategy work into a living system.
Connect evidence, proven strategy methods, decisions and roadmaps in one collaborative workspace. InnovationFlow's integrated AI companion helps your team build the process, apply the methodology and move from first signal to delivery without losing the thinking in between.
AI assists. Your team decides.
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Ecosystem
SWOT
TOWS
Roadmap
Evidence stays connected to analysis, decisions and delivery.
Where research meets practice
In collaboration with IfM Engage, Part of the Institute for Manufacturing, University of Cambridge.
View InnovationFlow on IfM Engageearlyaccess.innovationflow.app
earlyaccess.innovationflow.app/roadmap
Why strategy fragments
Great workshops produce great outputs. Then Monday happens.
Signals sit in documents. Analysis lives on whiteboards. Priorities move into spreadsheets. The roadmap becomes a presentation nobody can confidently update. The links between evidence, choices and action disappear.
InnovationFlow keeps that story connected and ready to continue.
02
Move without copy-paste
Let reviewed outputs move between methods while retaining their source and context.
03
Adapt without starting over
Update evidence, decisions, timing and resources while keeping the strategic record understandable.
One companion, across the whole workflow
AI that understands the process, not only the prompt.
The InnovationFlow AI Companion works with the context of your connected workspace. Ask it to design a flow, explain a method, structure evidence, find gaps, add proposals to the right tool or connect analysis to a roadmap.
AI assists. Your team decides.
AI-generated work follows workspace permissions and review. Facilitators decide what becomes part of the strategic record.
Build the flow
Describe the objective and get help selecting, sequencing and connecting the right strategy tools.
Apply the method
Ask how to run a PESTLE, structure a technology roadmap or turn SWOT factors into defensible choices.
Work across the workspace
Summarise evidence, compare perspectives, identify gaps and carry context between connected tools.
Create structured work
Propose trends, SWOT items, ideas, relationships and roadmap actions inside the tools where they belong.
Use the built-in companion, or connect approved external AI clients through InnovationFlow's MCP connector.
Methods that work together instead of living in separate files
Use the tools your challenge requires, from signals and foresight to strategy, portfolio choices and roadmapping. Each tool is useful on its own. The advantage appears when their outputs stay connected. Explore 50+ connected tools across the strategic innovation lifecycle.
One Integrated AI Companion
The companion understands the connected workspace, explains methodology, helps build flows and proposes structured work for human review.
Open and Extensible
Use the built-in companion or connect approved external AI clients through MCP, with the same structured workspace and permission boundaries.
01
Scan & Sense
6 toolsPick up signals from the world before they hit your strategy.
PESTLE Analysis
Structure external scan evidence across political, economic, social, technological, legal, and environmental forces.
Method guide
Read guide →Trend Explorer
Track weak signals and trends by impact, maturity, timing, and domain.
Method guide
Read guide →Scenario Planning
Build plausible future worlds from critical uncertainties and signals.
Method guide
Read guide →Scenario Analysis
Evaluate options, triggers, risks, and responses across scenarios.
Method guide
Read guide →Intelligence Needs Register
Capture decision-critical questions and route them into scouting work.
Method guide
Read guide →Technology Scouting Modes
Record technology intelligence signals by Mine, Target, Scan, and Trawl modes.
Method guide
Read guide →+ others, and
increasing every month
02
Diagnose & Map
12 toolsUnderstand the structure, actors, and capabilities you are working with.
SWOT Analysis
Separate strengths, weaknesses, opportunities, and threats for strategic diagnosis.
Method guide
Read guide →Five Forces Analysis
Assess industry structure through rivalry, buyers, suppliers, substitutes, and new entrants.
Method guide
Read guide →Ecosystem Map
Visualise actors, relationships, dependencies, and value flows in a system.
Method guide
Read guide →Stakeholder Map
Map actors, influence, interest, and engagement needs.
Method guide
Read guide →Value Chain Analysis
Map primary and support activities to understand cost, differentiation, sustainability, and sourcing implications.
Method guide
Read guide →Value Mapping
Map value exchanges, missed value, destroyed value, and opportunities across stakeholders.
Method guide
Read guide →Growth-Share Matrix
Compare portfolio units by market growth and relative share.
Method guide
Read guide →Competence Map
Map resources, capabilities, routines, and core competences.
Method guide
Read guide →Competence Defensibility Scoring
Score whether competences are valuable, rare, hard to imitate, and organisationally supported.
Method guide
Read guide →Capability Analysis
Score capabilities by strategic value, strength, imitability, and action need.
Method guide
Read guide →Customer Journey Map
Map customer stages, touchpoints, goals, emotions, frictions, and opportunities.
Method guide
Read guide →Gap Analysis
Compare current and desired states and define actions to close gaps.
Method guide
Read guide →+ others, and
increasing every month
03
Strategise
8 toolsTurn diagnosis into direction and positioning.
TOWS Strategies
Turn SWOT factors into action strategies by cross-combining them.
Method guide
Read guide →Business Aims
Capture strategic intent as aims, measures, horizons, owners, and confidence.
Method guide
Read guide →Generic Strategy Positioning
Clarify strategic posture by advantage type and market scope.
Method guide
Read guide →Adoption Curve
Map users, technologies, or behaviours across adoption stages.
Method guide
Read guide →Business Model Map
Map how an organisation creates, delivers, and captures value across nine building blocks.
Method guide
Read guide →Positioning Board
Clarify segment, category, alternatives, differentiators, value, proof, and confidence.
Method guide
Read guide →Push/Pull Linking Grid
Link technology push to market pull to reveal matches, gaps, and roadmap candidates.
Method guide
Read guide →Opportunity vs. Feasibility (OxF) Analysis
Compare opportunity and feasibility to prioritise options.
Method guide
Read guide →+ others, and
increasing every month
04
Operations & Sourcing
7 toolsDecide what to do in-house, what to source, and how operations should mature.
Make / Buy / Partner / Build
Classify activities by strategic importance and capability to guide sourcing choices.
Method guide
Read guide →Product / Market Groups
Define product-market segments where winning needs to be evaluated.
Method guide
Read guide →Key Success Factors
Capture what determines success in each product-market group.
Method guide
Read guide →Activity Inventory
Decompose organisational activities to a level where sourcing choices become meaningful.
Method guide
Read guide →MvB Scoring Workbench
Compare in-house and external options using weighted factors.
Method guide
Read guide →Operations Maturity Ladder
Assess current and target operations maturity for activities or competences.
Method guide
Read guide →Pricing Strategy Board
Structure pricing model, metric, value anchor, evidence, competitor references, margin, and risk.
Method guide
Read guide →+ others, and
increasing every month
05
Sustainability
3 toolsMake sustainability a first-class input, not a footnote.
Double Materiality
Assess both impact materiality and financial materiality for sustainability topics.
Method guide
Read guide →Sustainability Goal Coverage
Tag strategy items against selected sustainability goals and highlight blind spots.
Method guide
Read guide →Circular Strategy Ladder
Classify circular actions such as reduce, reuse, repair, remanufacture, recycle, and recover.
Method guide
Read guide →+ others, and
increasing every month
06
Ideate, Plan & Deliver
5 toolsTranslate strategy into ideas, a roadmap, and on-the-ground execution.
Idea Cloud
Support ideation, clustering, voting, and refinement of ideas.
Method guide
Read guide →Prioritisation
Run dot voting, scoring, approval, or ranking rounds and promote a traceable shortlist.
Method guideAssumption Board
Turn uncertainty into hypotheses, tests, evidence, and decisions.
Method guide
Read guide →Roadmap / Impact Grid
Sequence initiatives over time and prioritise them by impact, effort, dependency, or timing.
Method guide
Read guide →Sales Funnel
Design the go-to-market funnel from awareness through retention.
Method guide
Read guide →+ others, and
increasing every month
07
Utilities
6 toolsTools that get data in, out, and from the world around you.
AI Strategy Agent
Use AI for bounded strategy tasks with structured outputs and explicit human review.
Method guideAI Extractor
Extract structured candidate items from documents, notes, or research.
Method guide
Read guide →API Connector
Pull external structured data into the workspace from any system.
Method guide
Read guide →Table Input
Import spreadsheets, CSVs, and structured notes into mappable items.
Method guide
Read guide →Table Output
Show connected tool data in a structured table or export view.
Method guide
Read guide →QR Participant Input
Collect live workshop submissions through QR / access-code forms on phones.
Method guide
Read guide →+ a bunch of others to
help you work with your data
New tools ship every month - driven by the frameworks our customers use.
Need a framework we don't have yet? Tell us - we'll build it.EU-Hosted·GDPR Compliant·Role-Based Access·Real-Time Collaboration·SOC 2 Infrastructure
See it in action
Real screenshots from a live innovation strategy flow - where the output of one tool feeds the next, all the way to a connected roadmap.
Roadmap & Impact Grid - Timeline view with linked items flowing in from TOWS strategies and Idea Cloud
Customer Journey Map - Map stages, touchpoints, and opportunities across the full journey
Push/Pull Linking Grid - Match technology push to market pull to surface roadmap candidates
How it works
Three steps from a strategic question to a connected system your organisation can keep using.
1
Design the Right Flow
Start with your strategic objective. Choose the methods yourself or ask the AI companion to propose and connect a useful sequence.
2
Work Through the Methods
Run the workshop, gather evidence and make choices in focused tools. Get methodology guidance exactly where the work happens.
3
Keep Strategy Moving
Review what flows downstream, turn decisions into roadmap action and keep the whole system current as evidence and priorities change.
Roadmapping software for four kinds of roadmap
Strategic, product, technology, innovation - whichever roadmap you're building, our toolbox above feeds straight in.
See the roadmapping capabilitiesStrategic Roadmap
Move from environmental scan to strategic direction to an executable sequence. PESTLE, Five Forces, SWOT and Business Aims feed into a roadmap that stays alive between sessions.
Product Roadmap
Sequence product bets across customer evidence, business-model logic, market positioning and adoption. Tie every roadmap item back to the evidence and assumptions behind it.
Technology Roadmap
Layer market, product and technology over time. Technology Scouting, Push/Pull linking, capability scoring and a multi-lane roadmap turn intelligence into a sequenced delivery plan.
Explore technology roadmappingInnovation Strategy
Run the full innovation arc: trend scanning, ecosystem mapping, ideation, assumption testing and capability building - connected, AI-augmented, and grounded in proven frameworks.
Strategic Partnership
World-Leading Expertise,
Built In
InnovationFlow turns workshop outputs into connected strategy workflows: trends, SWOT, scenarios, ideas and roadmap actions stay linked, traceable and ready to update.
InnovationFlow is developed in collaboration with IfM Engage, Part of the Institute for Manufacturing, University of Cambridge, bringing Cambridge roadmapping and innovation-management practice into connected, AI-supported software.
See the official IfM Engage pageIntegrated AI Companion
One companion works across your connected flow, explains the methods and proposes structured work while people control the decisions.
World-Class Expertise
Roadmapping, strategy and technology-management methods from Cambridge practice, translated into living software and practitioner support.
Industrial Associates Network
Connect with a network of industrial associates - organisations across sectors who've battle-tested these approaches and continue to shape best practice.
Workshop Facilitation
From setup to strategy sessions - experienced facilitators can run innovation workshops for your team, with outputs flowing directly into the platform.
Security & hosting
InnovationFlow runs in our EU cloud by default. When your data can't leave the building, we can deploy the whole platform - and its AI - inside your own environment.
Every plan
Managed cloud
The default. A fully managed SaaS hosted in the EU on SOC 2 Type II infrastructure - encrypted in transit and at rest, with row-level security and role-based access. Nothing to install; you're working in minutes.
Enterprise
On-premise / private cloud
Deploy the entire platform - and its AI - inside your own infrastructure or private cloud (VPC). Your data never leaves your environment, and AI can run against a self-hosted or local model, so sensitive content is never sent to an external provider.
EU data residencyGDPR compliantEncryption in transit & at restRole-based access & row-level securitySOC 2 infrastructure
On-premise deployment and private, local AI are part of our Enterprise plan, priced to your environment. Tell us about your requirements and we'll scope the right setup.
Talk to us about EnterprisePricing
Try InnovationFlow free for 30 days - full access, no credit card. When you're ready to roll it out across your team, we'll help you find the right plan.
Free for 30 days
Start free for 30 days
Explore the whole platform on us - no credit card, no commitment. Build real innovation flows with your team and see the value before you pay a thing.
- Full access to every tool and the integrated AI companion
- Real-time collaboration - invite your whole team and work together live
- No credit card required to get started
- Keep your work - everything you create carries over when you upgrade
Standard Plans
Team and Enterprise plans for rolling InnovationFlow out across your organisation. Tell us what you need and we'll find the right fit.
EnquirePartner programme
For consultancies & innovation agencies
We're building InnovationFlow alongside the people who run strategy and innovation work for a living. Partner with us to deliver sharper engagements, give clients lasting value - and help shape where the platform goes next.
Become a partnerWhite-label client delivery
Run workshops and engagements in your own brand, and hand clients a living roadmap they keep using long after the project ends.
Preferential partner pricing
Locked-in partner rates so your margins stay healthy as you roll InnovationFlow out across more client engagements.
Referral & revenue share
Earn on the clients you bring onboard, with referral and revenue-share arrangements built around how you work.
Roadmap influence & a direct line
Direct input on features and priorities, early access to new tools, and a direct line to the team that builds the product.
Get in touch
Want to discuss your requirements or book a personal call? Fill in the form and we'll get back to you.
Frequently asked questions
What is roadmapping software?
Roadmapping software helps teams connect strategic intent, market and technology evidence, initiatives, dependencies, timing and resources in a shared visual plan. Unlike a static timeline, a living roadmap preserves why items exist, how they relate and what changed as the strategy evolves.
What is InnovationFlow?
InnovationFlow is connected strategy and roadmapping software. It keeps evidence, proven methods, decisions and roadmaps in one collaborative workspace, so teams can move from first signal to delivery without losing the reasoning in between.
What methodology does InnovationFlow use?
InnovationFlow is built on a structured approach to technology and innovation management developed at one of the world's leading institutions, connecting environmental scanning with strategy formulation and implementation. The platform digitises and extends these proven frameworks - roadmapping, scenario planning, SWOT/TOWS, stakeholder mapping, ecosystem analysis - as living, AI-enhanced software.
How does the InnovationFlow AI Companion work?
The integrated AI companion works with the context of your connected workspace. It can help design a flow, explain methodology, summarise evidence, identify gaps and propose structured work inside the relevant tools. AI-generated work follows permissions and review, so people decide what becomes part of the strategic record.
Can I use it with my team?
Yes. InnovationFlow supports team collaboration with role-based access. You can invite team members to your workspace as facilitators, editors, or viewers, and work together in real time on the same innovation processes.
Is my data secure?
Yes. Core application data is stored in the EU on SOC 2 Type II certified infrastructure with encryption at rest and in transit. We use row-level security policies, role-based access controls, and have data processing agreements with all infrastructure providers. See our privacy policy for full details.
Which strategy and innovation frameworks are included?
InnovationFlow includes 50+ connected tools across the innovation lifecycle: PESTLE analysis, trend radar, scenario planning, SWOT and TOWS, Five Forces, ecosystem mapping, stakeholder mapping, business model mapping, assumptions, roadmap planning, sustainability tools, sourcing decisions and more. The key difference is that outputs from one framework can flow directly into the next instead of being copied between slides, spreadsheets and whiteboards.
Can InnovationFlow be used for AI strategy workshops?
Yes. InnovationFlow is designed for facilitated strategy and innovation workshops where teams scan trends, diagnose options, generate ideas and build roadmaps together. AI can help suggest, cluster and enrich items, while humans remain in control of what enters the workspace and what continues downstream.
How is InnovationFlow different from whiteboards or spreadsheets?
Whiteboards and spreadsheets are useful for one-off workshop artefacts, but they do not preserve the flow between tools. InnovationFlow keeps strategy work connected: a PESTLE signal can inform a SWOT item, a TOWS strategy can become a business aim, and ideas can become roadmap items with lineage and change history still visible.
Can InnovationFlow be self-hosted or run on-premise?
Yes. The managed EU cloud is the default and suits most organisations, but for regulated or security-sensitive environments the entire platform can be deployed inside your own infrastructure or private cloud (VPC) - so your data never leaves your environment. On-premise deployment is part of our Enterprise plan, priced to your setup. Get in touch and we'll scope it with you.
Can we use our own or a local AI model?
Yes. On Enterprise, you can run InnovationFlow's AI features against a self-hosted or local model, or bring your own provider key, so sensitive content is never sent to an external AI service. Because the platform is built on the Model Context Protocol (MCP), it's designed to plug into different AI models rather than being locked to one.
Build strategy your organisation can keep using.
Start with the challenge in front of you. Build the flow, work through the methods and leave with a connected system, not another static workshop file.
30 days of full access · No credit card required